工商管理

註冊編號: 262746

工商管理專業是為了讓學生獲得廣泛的商業理解。在大多數職業中,職業靈活性是重要的。在不同的業務領域下提供了七個主修科目。 工商管理專業包含36個學期學分。此外,學員必須完成通識教育學科36個學分和額外公開選修課,以完成理學學士學位所需的120個學期學分。畢業時需要至少2.0 GPA的專業。在這門專業中,至少要有18學分其課程編號為300或以上。

Business Required Courses

Business Core Requirements (12 modules, 36 credits)

Credits

BA160 Microeconomic Principles 微觀經濟學 3

This course explores consumer choice and producer behavior, price theory, monopoly/oligopoly and competitive market structures, production costs, labor and wages. Prerequisite: MATH 105 or above.

BA161 Macroeconomic Principles 宏觀經濟學 3

A look at unemployment and inflation, fiscal and monetary policies, GDP, poverty and income distribution, exchange rates and international trade. Prerequisite: BA 160.

BA201 Accounting Principles I 會計學概論 I 3

A study of accounting theory, record keeping, and the accounting cycle, with emphasis on accounting for the assets and related revenues and expenses reported on financial statements of a business organization.

BA202 Accounting Principles II 會計學概論 II 3

A continuation of BA 201, with emphasis on accounting for the liabilities, owners’ equity and related revenues and expenses reported in financial statements of a business organization; and preparation and analysis of financial statements and an introduction to managerial accounting including product costing using job orders and process costing systems and cost-volume-profit relationships. Prerequisite:

BA208 Marketing Principles 市場學概論 3

This course surveys the role of marketing and its place in society, in profit and not-for-profit organizations. Emphasis is placed on consumer orientation, the marketing concept, product, price, distribution and promotion. The course provides a basis of understanding for advanced marketing courses.

BA210 Management Principles 管理學概論 3

A look at modern management theory, including both functional and behavioral approaches to the administration of business enterprises. 133

MATH220 Elementary Statistics 基本統計學 3

An introduction to the simpler problems of statistical inference; descriptive statistics, probability distributions, estimation of parameters and level of significance, regression and correlation. This course may not be completed for additional credit by students who have completed MATH 226. Prerequisite: Pass (MATH 105 or above) or ((pass MATH 095 or ACT math score ≥ 19) and pass MATH 100) or ACT math score ≥ 24 or an alternative placement as approved by the math department or instructor approval.

BA222 Management Information Systems 資訊系統管理 3

A study of the procedures involved in the accumulation, processing and dissemination of various types of information within an organization. Prerequisites: BA 210 and MIS 101 or CS 102.

BA225 Business Ethics 商業倫理 3

A course that seeks to recognize the distinctive set of problems encountered in the work environment, to study contrasting theories currently being used to make ethical decisions, and to apply those theories through examples and case studies.

BA302 Business Law I 商業法 I 3

An introduction to the nature and sources of law, and the methods by which laws are made; basic principles of contract law and property law as the foundations for business enterprise; tort law governing business relationships.

BA341 Corporate Financial Management 企業財務管理 3

An introduction to corporate financial management. Topics include financial statement analysis, time value of money, risk and return, bond valuation, stock valuation, capital budgeting and the capital asset pricing model. Prerequisites: BA 161 and BA 202 or permission of instructor.

BA356 Quantitative Decisions in Business 商業量化判斷 3

This course is designed for business students who have a good foundation in pre-calculus mathematics, algebra, and elementary statistics. Topics will include an introduction to business quantitative methodology, decision making and planning under conditions of uncertainty, resource allocation, distribution and scheduling, inventory management, and business simulation. This course will be case-driven as part of the learning process. Prerequisites: MIS 101 or CS 102 and MATH 220.

General Education Requirements (12 modules, 36 credits)

Credits

/ Arts and Humanities 藝術與人文 6
/ Communication Studies 溝通 9
/ Computer Skills 電腦 3
/ Mathematics 數學 3
/ Natural Sciences 自然科學 6
/ Social Sciences 社會科學 6
/ Cultures 文化 3

Complusory 必修科目 (4 modules ,total 12 credits)

Credits

BA325 New Venture Creation 企業發展 3

This course focuses on the process of creating a startup, from the rec¬ognition of an opportunity to the launch of the business. It is designed to help students learn how to do the pre-launch activities necessary to start a business and secure its first customer. Prerequisites: BA 208 and BA 210.

BA361 Human Resources Management 人力資源管理學 3

An overview of the policies and procedures in personnel administra¬tion in American business, including uses, sources, motivation and maintenance of employees, with major emphasis on the dynamics of social organization. Prerequisite: BA 210.

BA423 Production and Operations Management 生產與營運管理 3

Production and operations management is designed to provide students with an in-depth look at the components of organizational operations and how they are managed. Successful management incor¬porates theories and practices that apply to a variety of operational ar¬eas involving factory and service operations, inventory management, and quality management, capacity planning, supply chain management, aggregate planning, and project management. Elements of shop floor control, status reporting systems, facilities design, cost estimating, inventory control, procurement, quality assurance, forecasting, labor loading, scheduling, and productivity measurement will be explored. Important tools of production and operations management that will be covered include Theory of Constraints, MRP, MRPII, CAD/CAM, CIM, JIT, SPC, and TQM. Prerequisites: BA 210 and MATH 220.

BA460 Strategic Management 策略管理 3

The course is a culminating experience for students completing majors in business. Upon the successful completion of the course, students will have a practical knowledge of strategic application in the activities, procedures, and techniques unique to business operations. Prerequisites: senior standing and within 9 credit hours of program completion.

Plus any one emphasis 選以下一個主修

1. General Business 基本商業

Choose 4 modules (4 modules ,total 12 credits)
With academic advisor,
choose any FOUR 300-400 level Business modules
(atlease two modules must be at 400-level)

2. Marketing 市場學

Choose 4 modules (4 modules ,total 12 credits)

Credits

BA358 Consumer Behavior 消費者行為 3

This course provides a survey of research findings on consumer behavior drawn from marketing, economics, sociology, psychology, and anthropology. Emphasis is placed on applications of research to consumer satisfaction and on developing an understanding of the consumer decision-making process. Prerequisite for Marketing majors: BA 208 or permission of instructor. Recommended for all majors: BA 208 and PSY 190 or SOC 110 or permission of instructor.

BA424 Global Marketing 環球市場學 3

This course builds on topics from Marketing Principles, as applied to global situations. Emphasis is on the development of an appropriate marketing mix for international target markets. The importance of consumer orientation is stressed; international marketing research, consumer behavior and cultural sensitivity are examined. Prerequisites: BA 358 and completion of all business core requirements.

BA414 New Product Development 新產品開發 3

This course will take learners through each phase of new product development-Problem/Opportunity Analysis, Ideation/Concept Generation, Concept Evaluation, Market Testing and Market Launch. Prerequisite: BA 208.

BA363 Advertising and Integrated Marketing Communicationst 廣告及綜合市場傳意學 3

This course examines integrated marketing communication and its role in marketing. Included is a survey of the history of advertising, the media and communication models, and an introduction to the creative side of advertising. Emphasis is placed on the formulation of objectives for integrated marketing communication programs. Prerequisite: BA 208 suggested, but not required for non-marketing majors.

BA355 Retailing 零售學 3

This course is an introduction to retail marketing institutions and their operations. Stress is placed on a consumer orientation to facility location decisions, buying, pricing, staffing, promotion and management. Prerequisites: BA 208 and BA 210.

BA337 Personal Selling 人員推銷 3

Examines the role of personal selling in the consumer and industrial marketplace. Describes selling processes and customer relations. Includes role playing and time management exercises, instruction in proper dress and field experience in sales. Prerequisites: BA 208 and Junior standing or permission of instructor.

BA403 Internship 實習 3

Advanced students work in business-related employment in the major area of interest. Note: Normally, credit will be allowed in only one internship in business.

3.Finance 財務學

Choose 4 modules (4 modules ,total 12 credits)

Credits

BA310 Money and Capital Markets 貨幣與資本市場 3

A study of the commercial banking system; thrift institutions; the Federal Reserve System; money, interest rates, savings and credit; government regulatory institutions and policies. Prerequisite: BA 161.

BA343 Investments 投資學 3

An exploration of investing in stocks, bonds and other financial instruments; securities exchanges; financial planning; technical and fundamental analysis and market indicators. Prerequisite: BA 341.

BA442 Intermediate Financial Management 進階財務管理 3

A study of long-term financial decisions made by managers (e.g., capital structure, dividend policy, lease-or-buy, mergers, issuance of new securities). Prerequisite: BA 341.

BA463 International Finance 國際財務學 3

Multinational business, international monetary system, bases for world trade, development of less-developed countries, foreign investment; emphasis on distinctions between international and domestic business operations. Prerequisite: BA 341.

MBA493 Managerial Economics 經濟管理學 3

This course covers the fundamental concepts of principles of economics and integrates them in the context of managerial decision making in global and local marketplaces. Microeconomic and Principles of Macroeconomics are incorporated through real world examples of theory and policy, as well as through their application in the decisions of managers as they struggle to operate efficiently and profitably. Grade of C- or better required of those with graduate standing. Prerequisite: 100-level or above math course and at least junior-level standing.

BA352 Risk Management 危機管理學 3

Explores non-speculative risks in business and selected management devices for dealing with them; assumption, avoidance, transfer and reduction of risk; risk management decision; control of risk and reduction of losses; case studies in risk management.

BA403 Internship 實習 3

Advanced students work in business-related employment in the major area of interest. Note: Normally, credit will be allowed in only one internship in business.

4. Human Resources Management 人力資源管理

Choose 4 modules (4 modules ,total 12 credits)

Credits

BA371 Training and Development 培訓與發展 3

This course involves the evaluation and study of trends in human resource training, education and development activities within organizational settings. Prerequisite: BA 361.

BA383 Compensation and Benefits Management 薪酬及福利管理 3

Fundamental concepts of compensation theory, government and union influences, job analysis and evaluation, building and maintaining compensation structure, comparable worth, performance and salaries. Prerequisite: BA 361.

BA393 Personnel Selection and Evaluation 人士甄選及評估 3

Policies, procedures and problems in the selection of personnel, focusing on job analysis, validation, legal constraints, criteria and application of specific techniques. Prerequisite: BA 361.

BA411 Labor Relations and Negotiation 勞資關係與談判 3

The basic principles of manpower use, wage structure, use of industrial psychology and collective bargaining, the union movement, human relations in industrial management, and modern labor laws and institutions. Prerequisites: BA 210 and BA 361.

BA474 Organizational Behavior 組織行為學 3

This course encourages students to describe and analyze the way that people behave in organizations by applying theories of organizational behavior. The course consists of a balance among theory and application. Note: Same as PSY 474. Prerequisites: PSY 190 or SOC 110.

BA403 Internship 實習 3

Advanced students work in business-related employment in the major area of interest. Note: Normally, credit will be allowed in only one internship in business.

5.Global 環球經濟

Choose 4 modules (4 modules ,total 12 credits)

Credits

BA317 International Management 國際管理學 3

Presents a cross-cultural perspective on managing global organizations. Focuses on understanding the influence of culture on international management, and how managers in multinational organizations address such issues as strategic analysis, organizational structure, global coordination and control, communications, inter-organizational cooperation, and human resource management. Prerequisites: BA 210 and general education cultures requirement.

BA424 Global Marketing 環球市場學 3

This course builds on topics from Marketing Principles, as applied to global situations. Emphasis is on the development of an appropriate marketing mix for international target markets. The importance of consumer orientation is stressed; international marketing research, consumer behavior and cultural sensitivity are examined. Prerequisites: BA 358 and completion of all business core requirements.

BA463 International Finance 國際財務學 3

Multinational business, international monetary system, bases for world trade, development of less-developed countries, foreign investment; emphasis on distinctions between international and domestic business operations. Prerequisite: BA 341.

BA488 Economics of International Trade 環球經濟貿易 3

This course studies the global economy, the role of business, and the economic interaction of countries involving trade. Prerequisites: BA 161.

BA411 Labor Relations and Negotiation 勞資關係與談判 3

The basic principles of manpower use, wage structure, use of industrial psychology and collective bargaining, the union movement, human relations in industrial management, and modern labor laws and institutions. Prerequisites: BA 210 and BA 361.

BA365 Leadership Theory 領導概論 3

This course examines and contrasts process theories, relationship theories, and management theories of leadership. Various definitions of leadership and their underlying implications for application and research will be investigated. The role of the leader will be examined in relation to the various leadership theories and definitions. Prerequisite: BA 210 and BA 361 or permission of instructor.

BA403 Internship 實習 3

Advanced students work in business-related employment in the major area of interest. Note: Normally, credit will be allowed in only one internship in business.

6.Entrepreneurship 企業學

Choose 4 modules (4 modules ,total 12 credits)

Credits

BA334 Social Entrepreneurship 社會創業 3

Social Entrepreneurs apply entrepreneurial talent to create social value and innovative sustainable solutions to pressing societal challenges. Students will identify opportunities, develop unique solutions, secure scarce resources, and manage risk. Social entrepreneurship will be studied in the context of civil society where there is inherent tension between market forces and democratic citizenship principles. Prerequisites: BA 160 and BA 210.

BA414 New Product Development 新企業投資 3

This course will take learners through each phase of new product development-Problem/Opportunity Analysis, Ideation/Concept Generation, Concept Evaluation, Market Testing and Market Launch. Prerequisite: BA 208.

BA444 New Venture Finance 新企業投資 3

This course provides a framework for analyzing the relationship between strategy and finance and methods used to value a high-growth company. New ventures are analyzed in terms of their technical, competitive, and business risks. Prerequisites: BA 160, BA 161, BA 325, and BA 341.

BA337 Personal Selling 個人推銷 3

Examines the role of personal selling in the consumer and industrial marketplace. Describes selling processes and customer relations. Includes role playing and time management exercises, instruction in proper dress and field experience in sales. Prerequisites: BA 208 and Junior standing or permission of instructor.

BA411 Labor Relations and Negotiation 勞資關係與談判 3

The basic principles of manpower use, wage structure, use of industrial psychology and collective bargaining, the union movement, human relations in industrial management, and modern labor laws and institutions. Prerequisites: BA 210 and BA 361.

BA370 Entrepreneurship and Small Business Management 企業及中小企商業管理學 3

A presentation of the organization and operation of small enterprises in services, retailing, wholesaling and manufacturing for those aspiring to own, operate, and/or manage a small business or to work for an organization serving small businesses. Topics covered include importance, status, problems and requirements of small businesses. Prerequisite: BA 210.

BA403 Internship 實習 3

Advanced students work in business-related employment in the major area of interest. Note: Normally, credit will be allowed in only one internship in business.

7.Health Services Administration 衛生服務行政管理

Choose 4 modules (4 modules ,total 12 credits)

Credits

HSA205 Introduction to the American Health System 美國衛生系統概論 3

A macro-level examination of the origin, structure and operation of the American health system and its subsystems and components. Topics include the hospital system, public health system, long-term care systems, financing system, health services delivery systems, healthcare providers and contemporary issues confronting the American Health System.

HSA302 Managed Care 護理管理學 3

An examination of the origins, organization and operations of managed care programs, including the structures, practice models, roles of clinicians, capitation, and health services payment systems. Prerequisite: HSA 205.

HSA490 Health Program Planning and Evaluation 衛生規劃與評估 3

An examination of the major concepts, methodologies and issues related to the planning and evaluation of health services delivery programs. Topics include internal and external validity threat, experimental, quasi-experimental and non-experimental study designs, and analysis techniques. Prerequisite: HSA 362.

HSA312 Community and Public Health 社區與公共衛生 3

An examination of the origin, structure and issues relating to the provision of community and public health services. Topics include an introduction to epidemiology, community needs assessment, social and cultural influences on utilization of community and public health services and the problems related to community and public health. Prerequisite: HSA 205.

HSA440 Health Services Administration 衛生服務行政學 3

An analysis of the structure and operation of various types of health services organizations, including their internal departments, and management of the facilities with particular emphasis on acute care facilities. Prerequisite: BA 210.

HSA385 Legal Issues Related to Health Services Organizations 衛生服務機構法律事務 3

An examination of the legal issues related to the operation of health services organizations, including contracts, licensure, informed consent, tort, medical staff appointments and an overview of the legal system as it relates to health services delivery. Prerequisite: PS 100.

BA403 Internship 實習 3

Advanced students work in business-related employment in the major area of interest. Note: Normally, credit will be allowed in only one internship in business.

個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。