Business Administration

This course explores consumer choice and producer behavior, price theory, monopoly/oligopoly and competitive market structures, production costs, labor and wages. Prerequisite: MATH 105 or above.

A look at unemployment and inflation, fiscal and monetary policies, GDP, poverty and income distribution, exchange rates and international trade. Prerequisite: BA 160.

A study of accounting theory, record keeping, and the accounting cycle, with emphasis on accounting for the assets and related revenues and expenses reported on financial statements of a business organization.

A continuation of ACCT 201, with emphasis on accounting for the liabilities, owners’ equity and related revenues and expenses reported in financial statements of a business organization. Prerequisite: ACCT 201.

This course surveys the role of marketing and its place in society. Emphasis is placed on consumer orientation, the marketing concept, product, price, distribution and promotion.

A look at modern management theory, including both functional and behavioral approaches to the administration of business enterprises.

An introduction to statistical inference; descriptive statistics, probability distributions, estimation of parameters, regression and correlation.

A study of the procedures involved in the accumulation, processing and dissemination of information within an organization. Prerequisites: BA 210 and MIS 101 or CS 102.

An introduction to legal and ethical issues within the business environment, including contract law, property law, and ethical theories.

An introduction to corporate financial management. Topics include financial statement analysis, time value of money, and risk/return. Prerequisites: BA 161 and BA 202.

Case-driven course covering quantitative methodology, decision making under uncertainty, and resource allocation. Prerequisites: MIS 101 and MATH 220.

Focuses on effective written and oral business communication, including annual reports, proposals, and brochures. Prerequisite: ENG 102.

Culminating experience major. Practical knowledge of strategic application in business operations. Prerequisites: Senior standing.

This course explores the processes of starting and managing a small business, focusing on opportunity recognition, business planning, and resource management.

An overview of the policies and procedures in personnel administration, including recruitment, selection, motivation, and maintenance of employees.

In-depth look at organizational operations, including supply chain management, quality assurance, inventory control, and project management.

A survey of research findings on consumer behavior drawn from marketing, economics, and psychology. Emphasis is placed on the consumer decision-making process. Prerequisite: MKT 208.

Examines the role of integrated marketing communication, media models, and the creative side of advertising formulation. Prerequisite: MKT 208 suggested.

Covers each phase of new product development including ideation, concept evaluation, market testing, and launch. Prerequisite: MKT 208.

Focuses on using social media platforms to reach customers, build brands, and increase sales through strategic content and community management.

This course explores the processes of starting and managing a small business, focusing on opportunity recognition, business planning, and resource management.

An overview of the policies and procedures in personnel administration, including recruitment, selection, motivation, and maintenance of employees.

In-depth look at organizational operations, including supply chain management, quality assurance, inventory control, and project management.

A study of the commercial banking system; thrift institutions; the Federal Reserve System; money, interest rates, savings and credit; government regulatory institutions and policies. Prerequisite: ECON 161.

An exploration of investing in stocks, bonds and other financial instruments; securities exchanges; financial planning; technical and fundamental analysis. Prerequisite: FIN 341.

Advanced study of corporate finance, focusing on capital structure, long-term financing, dividend policy, and working capital management. Prerequisite: FIN 341.

Examines the operation of commercial banks and the policies used to manage their assets and liabilities, focusing on liquidity, risk, and profitability.

This course explores the processes of starting and managing a small business, focusing on opportunity recognition, business planning, and resource management.

An overview of the policies and procedures in personnel administration, including recruitment, selection, motivation, and maintenance of employees.

In-depth look at organizational operations, including supply chain management, quality assurance, inventory control, and project management.

This course involves the evaluation and study of trends in human resource training, education and development activities within organizational settings. Prerequisite: BA 361.

Fundamental concepts of compensation theory, job analysis and evaluation, building and maintaining compensation structure, and performance salaries. Prerequisite: BA 361.

Policies and procedures in the selection of personnel, focusing on job analysis, validation, legal constraints, and application of specific techniques. Prerequisite: BA 361.

The basic principles of wage structure, collective bargaining, the union movement, human relations in industrial management, and modern labor laws. Prerequisites: BA 210 and BA 361.

This course explores the processes of starting and managing a small business, focusing on opportunity recognition, business planning, and resource management.

An overview of the policies and procedures in personnel administration, including recruitment, selection, motivation, and maintenance of employees.

In-depth look at organizational operations, including supply chain management, quality assurance, inventory control, and project management.

In consultation with an academic advisor, students select four 300- or 400-level business courses to complete the emphasis. To ensure advanced mastery, at least two of these courses must be at the 400-level.

A presentation of the organization and operation of small enterprises in services, retailing, wholesaling and manufacturing. Topics include the status, problems and requirements of small businesses. Prerequisite: BA 210.

An overview of the policies and procedures in personnel administration, including recruitment, selection, motivation, and maintenance of employees.

In-depth look at organizational operations, including supply chain management, quality assurance, inventory control, and project management.

A framework for analyzing the relationship between strategy and finance and methods used to value high-growth companies and analyze technical and business risks. Prerequisites: ECON 160, ECON 161, BA 325, and FIN 341.

Examines personal selling in the consumer and industrial marketplace. Includes selling processes, customer relations, and time management. Prerequisite: MKT 208.

Covers each phase of new product development including ideation, concept evaluation, market testing, and launch. Prerequisite: MKT 208.

Focuses on using social media platforms to reach customers, build brands, and increase sales through strategic content and community management.